Wearable computer hardware; Computer software for recording, storing, transmitting, receiving, displaying and analyzing data from wearable computer hardware; Scientific, photographic, cinematographic, optical, and teaching apparatus and instruments, namely, hardware and software for use in enabling computers, handheld consoles, tablet computers, mobile devices, and mobile phones to provide virtual world experiences; apparatus for recording and other digital recording media, namely, audio recorders and video recorders; data processing apparatus; computer central processing units; computer software programs for transmitting, receiving, downloading, sharing, displaying, and interacting with audiovisual content, documents, files and data in the field of business and entertainment; wearable computing devices comprised primarily of software and display screens for connection to computers, tablet computers, mobile devices, and mobile phones in order to enable virtual world experiences; goggles for enabling virtual world experiences; 2-dimensional and 3-dimensional head-mounted video displays; human computer interface hardware, namely, headsets, remote control units, and wearable peripherals for connecting with computers and portable computers; human computer interface software for interacting with and transferring and receiving audio-visual content, documents, files, and data in the field of business and entertainment; computer hardware; video display hardware, video display software; near-eye display optics; Virtual reality game software

Comic books enhanced with specialized covers and content; Graphic novels enhanced with specialized covers and content; Printed entertainment publications, namely, books, newspapers, photographs, magazines and periodicals in the fields of virtual reality, augmented reality, computer hardware and software, technology, current events, medicine, culture, pop culture, music, concerts, food, style, apparel, toys, home office products, news, entertainment, education, cultural events, lifestyle and sports, and blogs about information relating to technology for delivering virtual world experience; Printed educational publications, namely, books, magazines, periodicals and teaching materials in the fields of virtual reality, augmented reality, computer hardware and software, technology, current events, medicine, culture, pop culture, music, concerts, food, style, apparel, toys, home office products, news, entertainment, education, cultural events, lifestyle and sports, and blogs about information relating to technology for delivering virtual world experience; Children's interactive educational books

On-line retail store services featuring downloadable applications and entertainment, namely, recorded musical performances, live musical performances, recorded sports programming, live sports programming, major motion pictures, streaming audiovisual and multimedia content and educational programming; On-line advertising and marketing services; Advertising and promotional services; Internet advertising services; Digital advertising services; Advertising and marketing; On-line advertising on a computer network

Entertainment services, namely, providing information relating to movies, television shows, music, magazines, books, audiobooks, and games; Providing a website featuring blogs and non-downloadable publications in the nature of books, magazines, brochures, pamphlets, newspapers, articles, manuals, newsletters, journals, workbooks, periodicals, and catalogs in the field of entertainment; Providing a website featuring non-downloadable series of fiction books and series of fiction audiobooks; Providing on-line non-downloadable general feature magazines; Entertainment services, namely, providing a web site featuring non-downloadable musical performances and musical videos; entertainment services, namely, providing on-line computer games; providing news and information in the field of entertainment relating to movies, television shows, music, magazines, books, audiobooks, entertainment based computer applications, games, entertainment based cloud computing, and entertainment information on the Internet; Entertainment services, namely, providing on-line reviews of fiction and non-fiction books and movies, television shows, music, magazines, audiobooks, and games; rental of electronic books, films, movies, and pre-recorded videos that may be downloaded from a global computer network; Entertainment services, namely, providing online non-downloadable comic books and graphic novels Providing a website featuring blogs about technology for delivering virtual world experiences; providing a website featuring internally created information about virtual world experience games that are delivered by software and hardware technologies

Computer services, namely, database design and development; providing temporary use of non-downloadable computer software for transmitting, sharing, receiving, downloading, displaying, interacting with and transferring content, text, visual works, audio works, audiovisual works, literary works, data, files, documents and electronic works; computer services, namely, computer aided graphic design; computer services, namely, providing information in the fields of technology and software development via a global computer network; computer technical support services, namely, troubleshooting in the nature of diagnosing computer hardware and software problems; computer services, namely, cloud hosting provider services; providing temporary use of on-line non-downloadable cloud computing software for use in electronic storage of data; computer services, namely, computer software development in the field of mobile applications; application service provider, namely, hosting, managing, developing, and maintaining applications, software, and web sites, in the fields of personal productivity, wireless communication, mobile, information access, and remote data management for wireless delivery of content to handheld computers, laptops and mobile electronic devices; providing temporary use of non-downloadable computer software for business, namely, software for connecting doctors with medical patients and providing medical information to doctors

Health, beauty and spa services and treatments, namely massages, body wraps, facials, exfoliation treatments, hair removal treatments, body and face waxing treatments, sauna and hydrotherapy treatments, heat treatments, aromatherapy treatments, manicures, pedicures, and scalp treatments

Ice cream; Ice cream desserts; Ice cream drinks; Ice cream floats; Ice cream mixes; Ice cream powder; Ice cream sandwiches; Ice cream substitute; Ice creams; Ice for refreshment; Ice milk; Ice milk bars; Ice-cream; Ice-cream cakes.

Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour; preparations made from cereals including wheat, oats, maize, millet and barley; dough; bread, bread rolls, pastry and confectionery; pies; pizzas; cakes; baked goods and bakery products included in the class; maize meal; ices; honey, treacle; yeast, baking-powder; salt, mustard; vinegar, sauces (condiments); spices

Treatment of materials; treatment and processing of grains, seeds, crops and agricultural products; processing of foodstuffs, edible oils and fats; food milling; flour milling; the manufacture of bakery products to order or according to the specification of others

Perfumes, perfumery products, fragrances for personal use; cosmetics; makeup; non-medicated skin care preparations; toiletries; beauty preparations; preparations for hair care; preparations for the treatment and care of the nails; personal deodorants and anti-perspirants.