Computer software; computer software for processing sports data; computer software for searching sports data; computer software for sports data collection; computer software for sports data input; computer software for generating sports data feeds; computer software for database management; computer software for data analysis; computer software for distribution of sports data, including score data; computer software for managing website content for third parties; computer software for mathematical modelling of sporting events, outcomes and betting markets; computer software for betting market monitoring and analysis; computer software for auditing betting markets; computer software for setting betting limits; computer software for liability management; computer software for monitoring and analysing sporting events and outcomes; computer software for managing advertising, promotional and marketing content; computer software for generating advertising content; computer software for searching, collection, collation, analysis, generation and distribution of betting odds; computer software for supporting betting transactions; computer software for presentation, rendering and display of sports data; computer software for generating augmented and virtual reality experiences; computer software for producing digital animations; computer software for tracking, monitoring and analysing movement of people; computer software for tracking, monitoring and analysing movement of objects; computer software for enabling machine learning; computer software for implementing neural networks; computer software for organising, managing, scheduling and broadcasting events; computer games software; computer software for data capture, manipulation, transfer, transmission and distribution; computer software for capture, manipulation, transfer, transmission and distribution of audio and video content; computer software for creating, generating, editing, optimising, and automating audio and video content; computer software for providing data feeds; computer software for statistical analysis; computer software for managing licensing and monetisation; computer software for trading; computer software for creating visualisations; computer software for player registration and profiling; computer software for manipulating score data; computer software for data and identity verification; computer software platforms; computer hardware; hosted web platforms; digital trackers; media players; digital scoreboards; downloadable digital trackers; downloadable media players; downloadable scoreboards; downloadable computer games; data capturing equipment; automated data capturing equipment; data encoding and data encryption equipment; data storage; downloadable virtual betting slips; downloadable audio and video content; downloadable calculators; downloadable publications.

Financial services; monetisation services; financial trading services; betting trading services; information, advisory and consultancy services relating to the aforesaid services.

Gambling services; sports integrity services; betting integrity services; auditing and monitoring of betting markets; searching, collection, collation, analysis, generation and distribution of betting odds; configuration of virtual betting slips; sports event management services; score analysis services; organising, managing and scheduling sports events; organising, managing and scheduling virtual sports events; sports book management services; setting of betting odds and betting limits; entertainment services; gaming services; animation production services; sports player and object tracking services; sports coaching services; player registration and profiling services; provision of non- downloadable games; provision of non-downloadable digital trackers; publishing services; non-downloadable publications; entertainment services; information, advisory and consultancy services relating to the aforesaid services.

Syrups and other preparations for making beverages; effervescent powders, tablets and preparations therefor; energy and sports drinks; drinks containing nutritional supplements and nutrients, vitamins, multivitamins and nutriceuticals.;

Advertising, marketing, promotional and publicity services; affiliate marketing services; acquisition, provision and rental of advertising space on the Internet; design and production of advertising content for websites of others for advertising, marketing, promotional and publicity purposes; advertising, marketing and promotional campaign management services; provision of information, advice and consultancy in relation to social media advertising, promotion and marketing; search engine optimisation services; statistical analysis services; data analysis services; data processing services; data searching services; data input services; data auditing services; data verification services; collation of statistical and historical data; data collection services; data acquisition services; data capture services; data manipulation services; creating, generating, editing, optimising, and automating audio and video content for advertising, marketing, promotional and publicity purposes; database management services; administration of licensing; risk management services; liability management services; information, advisory and consultancy services relating to the aforesaid services.

Data streaming services; streaming of audio and video content; data transfer services; providing data feeds; data transmission and distribution services; transmission and distribution of audio and video content; broadcasting services; data editing, optimisation and automation services; push notification services; messaging services; automated social media posting services; provision of notifications relating to betting markets and sports data; information, advisory and consultancy services relating to the aforesaid services.

Design, development and maintenance of computer software; management of computer software upgrades, namely, periodic upgrading of computer software for others; computer software design; user interface design services; computer software integration services; graphic design services; technical risk management services; content management services; web hosting services; hosting web platforms; software as a service; rental of software; data migration services; data encryption and encoding services; mathematical modelling services; machine learning services; electronic data storage services; information, advisory and consultancy services relating to the aforesaid services.

Hygienic and beauty care for human beings; beauty therapy services; beauty spa services; health resort services; health spa services; medical spa services.

Alcoholic beverages, except beers; alcoholic preparations for making beverages

Education and entertainment services of all kinds including, but not limited to the organisation and promotion ofJULY 2011 CIPC PATENT JOURNAL 466 competitions, shows and sporting events; recreational, indoor and outdoor activities of all kinds and descriptions.;