Advertising; business administration; office functions; business consulting and business information for enterprises; business management consulting and advisory services; business organization and management consulting services; consulting services in the field of software commercialization; consulting services in the field of marketing; providing business development and advisory services; business development services; business support services; providing business information, resources and intelligence, including those related to beverages.

Financial, monetary and banking services; insurance services; real estate affairs.

Clothing, footwear, headwear and accessories therefore; sportswear.

Virtual reality headsets adapted for use in playing video games; Apparatus for electronic games adapted for use with an external display screen or monitor; Hand held units for playing video games adapted for use with an external display screen or monitor; Hand held units for playing electronic games adapted for use with an external display screen or monitor; Hand held units for playing electronic games; Electronic educational game machines for children; Electronic games for the teaching of children

Computer services, namely, providing on-line facilities for real-time interaction with other computer users concerning consumer product reviews, consumer product ratings, and consumer product recommendations; Computer services, namely, providing on-line facilities for real-time interaction with other computer users concerning topics of general interest; Computer services, namely, providing on-line forums for electronic transmission of messages among computer users concerning product reviews and product purchasing information; Computer services, namely, computer aided transmission of text, static images, video and sound through a portable electronic device; streaming of television shows via a global computer network; web media services, namely, streaming of audio, visual and audiovisual material via a global computer network

Wearable computer hardware; Computer software for recording, storing, transmitting, receiving, displaying and analyzing data from wearable computer hardware; Scientific, photographic, cinematographic, optical, and teaching apparatus and instruments, namely, hardware and software for use in enabling computers, handheld consoles, tablet computers, mobile devices, and mobile phones to provide virtual world experiences; apparatus for recording and other digital recording media, namely, audio recorders and video recorders; data processing apparatus; computer central processing units; computer software programs for transmitting, receiving, downloading, sharing, displaying, and interacting with audiovisual content, documents, files and data in the field of business and entertainment; wearable computing devices comprised primarily of software and display screens for connection to computers, tablet computers, mobile devices, and mobile phones in order to enable virtual world experiences; goggles for enabling virtual world experiences; 2-dimensional and 3-dimensional head-mounted video displays; human computer interface hardware, namely, headsets, remote control units, and wearable peripherals for connecting with computers and portable computers; human computer interface software for interacting with and transferring and receiving audio-visual content, documents, files, and data in the field of business and entertainment; computer hardware; video display hardware, video display software; near-eye display optics; Virtual reality game software

Comic books enhanced with specialized covers and content; Graphic novels enhanced with specialized covers and content; Printed entertainment publications, namely, books, newspapers, photographs, magazines and periodicals in the fields of virtual reality, augmented reality, computer hardware and software, technology, current events, medicine, culture, pop culture, music, concerts, food, style, apparel, toys, home office products, news, entertainment, education, cultural events, lifestyle and sports, and blogs about information relating to technology for delivering virtual world experience; Printed educational publications, namely, books, magazines, periodicals and teaching materials in the fields of virtual reality, augmented reality, computer hardware and software, technology, current events, medicine, culture, pop culture, music, concerts, food, style, apparel, toys, home office products, news, entertainment, education, cultural events, lifestyle and sports, and blogs about information relating to technology for delivering virtual world experience; Children's interactive educational books

Wholesale, retail, supply services; distribution services that fall within the class; advertising; business management; business administration; business information services; marketing and promotional services; office functions; franchising; import and export services.

On-line retail store services featuring downloadable applications and entertainment, namely, recorded musical performances, live musical performances, recorded sports programming, live sports programming, major motion pictures, streaming audiovisual and multimedia content and educational programming; On-line advertising and marketing services; Advertising and promotional services; Internet advertising services; Digital advertising services; Advertising and marketing; On-line advertising on a computer network

Entertainment services, namely, providing information relating to movies, television shows, music, magazines, books, audiobooks, and games; Providing a website featuring blogs and non-downloadable publications in the nature of books, magazines, brochures, pamphlets, newspapers, articles, manuals, newsletters, journals, workbooks, periodicals, and catalogs in the field of entertainment; Providing a website featuring non-downloadable series of fiction books and series of fiction audiobooks; Providing on-line non-downloadable general feature magazines; Entertainment services, namely, providing a web site featuring non-downloadable musical performances and musical videos; entertainment services, namely, providing on-line computer games; providing news and information in the field of entertainment relating to movies, television shows, music, magazines, books, audiobooks, entertainment based computer applications, games, entertainment based cloud computing, and entertainment information on the Internet; Entertainment services, namely, providing on-line reviews of fiction and non-fiction books and movies, television shows, music, magazines, audiobooks, and games; rental of electronic books, films, movies, and pre-recorded videos that may be downloaded from a global computer network; Entertainment services, namely, providing online non-downloadable comic books and graphic novels Providing a website featuring blogs about technology for delivering virtual world experiences; providing a website featuring internally created information about virtual world experience games that are delivered by software and hardware technologies