Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides;

Software and downloadable mobile applications for social networking; software and downloadable mobile applications for professional networking; software and downloadable mobile applications for facilitating communication in the field of social networking; software and downloadable mobile applications for creating, managing, and interacting with an online community; software and downloadable mobile applications for creating, sharing, disseminating and posting photos, videos, personal and general information for the purposes of social, personal and professional networking; software and downloadable mobile applications for sending electronic notifications, alerts and reminders; electronic mail and messaging software; instant messaging software; computer software for the collection, editing, organizing, modifying, transmission, storage and sharing of data and information; Software and downloadable mobile applications for real-time delivery of messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content; software and downloadable mobile applications for creating, editing, uploading, downloading, accessing, viewing, browsing, posting, displaying, tagging, blogging, streaming, linking, annotating, indicating sentiment about, commenting on, embedding, transmitting, organizing, managing, interacting with and sharing messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content, via global computer networks, the Internet and other communications networks; software and downloadable mobile applications for accessing, browsing, viewing, uploading, sending, receiving, sharing, and communicating information in the fields of general interest, social networking, news, current events and blogging via secure networks, private networks, global computer networks, and the Internet; software and downloadable mobile applications for interacting with a feed of messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content; software and downloadable mobile applications that generate customized recommendations of messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content based on user preferences; Software and downloadable mobile applications for creating, editing, accessing, viewing, browsing, posting, displaying, indicating sentiment about, commenting on, embedding, transmitting, organizing, managing, and sharing user-generated opinion polls; Software and downloadable mobile applications for organizing events; Software and downloadable mobile applications for taking photographs and for recording audio, video and audio-visual content; software and downloadable mobile applications for recording and streaming live audio, live video, live audio-visual content, live sports events, live fashion shows, live concerts, live events, and live news; software and downloadable mobile applications to enable the streaming of user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content; software and downloadable mobile applications for modifying photographs, graphics, animations, GIFs, user uploaded video clips, user uploaded audio clips, live video, and other user-generated content with photographic filters and augmented reality effects, namely, graphics, animations, text, drawings, geotags, metadata tags, and hyperlinks; software and downloadable mobile applications for modifying, editing and enabling transmission of messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content; software and downloadable mobile applications for tagging messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content, with data, namely, date, location, people and subject matter; Software and downloadable mobile applications for displaying and sharing a user's location and personal preferences; downloadable mobile applications for finding, locating, and interacting with other users and places; software for geo-location based advertising and product and service promotions; Software and downloadable mobile applications for the collection, editing, organizing, modifying, bookmarking, transmission, storage and sharing of information, namely, messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, user-generated content, friend lists, user preferences, user profiles, personal data of users, and information via global computer networks, the Internet and other communications networks; Software and downloadable mobile applications for charitable fundraising and collection and distribution of donations for charitable purposes; Computer software development tools; Computer software for use as an application programming interface (API); application programming interface (API) for use in building software applications; application programming interface (API) software for enabling the sharing of computer programming code with other computer software; application programming interface (API) for third-party software; application programming interface (API) software for data retrieval, upload, download, access and management; Computer software for logging, analyzing, and reporting operational statistics of third-party computer software applications and mobile applications; computer software for logging, analyzing, and reporting on the performance of computer, tablet, and mobile phone devices; software for collecting and analyzing data from mobile applications; computer software used to enhance the capabilities and features of other software and non-downloadable online software; Software and downloadable mobile applications for use in advertising third-party goods and services; software and downloadable mobile applications to facilitate online advertising and business promotion by connecting social network users with businesses for the purpose of matching consumers with providers of goods and services; software and downloadable mobile applications for business consulting, namely, providing business strategy, insight, and marketing guidance to others; software and downloadable mobile applications for connecting social network users with businesses; software and downloadable mobile applications for assimilating data for use in advertising; Ad server, namely, a computer server for storing advertisements and delivering advertisements to websites; downloadable computer software for optimization and management of online and mobile marketing of third parties; Software for creating, managing, measuring, and disseminating advertising of others; software to enable uploading, creating, posting, showing, displaying, blogging, accessing, transmitting, organizing, managing, and sharing messages, photographs, graphics, animations, GIFs, links, text, online blog journals, video, audio, live video, and other user-generated content in the fields of advertising, marketing, software development, and web and mobile application analytics via the global computer networks, Internet and other communications networks; software and downloadable mobile applications for real-time delivery of messages, photographs, graphics, animations, GIFs, links, text, online blog journals, video, audio, live video, and other user-generated content in the fields of advertising, marketing, software development, and web and mobile application analytics; content monetization platform, namely, computer software to create, manage, distribute, present and display advertisements and advertising campaigns of others via the internet; Software and downloadable mobile applications for monitoring and reporting on the effectiveness of advertisements; computer software for the collection, editing, organizing, modifying, bookmarking, transmission, storage and sharing of data and information in the fields of advertising, marketing, software development, and web and mobile application analytics; software and downloadable mobile applications for tracking users and advertising of others to provide strategy, insight, marketing advice, and to predict consumer behavior; content monetization platform, namely, computer software to create, manage, distribute, present and display advertisements and advertising campaigns of others via the internet and to collect, create, store, manage, monitor, analyze and report data, namely, advertising data, user statistics, advertising statistics, inventory data, payment data, e-commerce data, ad placement data, software performance statistics, and mobile application performance statistics, in the field of marketing, promotion, sales, services and customer information; software and downloadable mobile applications for real-time delivery of advertising data, user statistics, advertising statistics, inventory data, payment data, e-commerce data, ad placement data, software performance statistics, and mobile application performance statistics; software and downloadable mobile applications for use by consumers to facilitate electronic payments and commercial transactions; software and downloadable mobile applications to allow users to perform and monitor electronic business transactions via mobile networks, the Internet and global computer networks; software and downloadable mobile applications for processing electronic payments; software and downloadable mobile applications for collecting, analyzing, storing and transmitting data and information in the field of electronic payment transactions; software and downloadable mobile applications for use in providing retail and ordering services for a wide variety of consumer goods and services of others; downloadable computer software and mobile application software for enabling merchants to provide information about and consumers to obtain discounts, rebates, rewards, coupons, credits, and special offers for goods and services; downloadable software for running, administering, participating in, and monitoring customer loyalty programs; Database management software; software and downloadable mobile applications for accessing, browsing and searching online databases; data synchronization software; computer software for information and data integration, analysis, and management; Computer search engine software; character recognition software; voice recognition software; Computer games; interactive multimedia computer games; video games; Computer hardware; USB flash drives; USB cables; USB chargers; Blank smart cards; blank computer discs; blank optical disks; cases for optical and compact disks; memory card readers; flash memory cards; Cases, covers and stands for computers, tablet computers, smartphones, digital music players, digital video players, personal digital assistants, e-book readers, cameras, and global positioning systems; protective films adapted for computers, digital music players; digital video players, MP3 players, mobile phones, and personal digital assistants; Keyboards; computer mice; audio speakers; earphones and headphones; headsets; Computers; tablet computers; computer monitors; stylus pens for use with touch-screens; computer printers; modems; computer network routers and hubs; docking stations for laptops, smartphones, digital music players, and digital video players; Computer cables; printer cables; disk drives for computers; DVD drives; DVD burners; optical disk drives; tape drives; computer card adapters; cable connectors; plug-in connectors; computer power supplies; electrical power connectors; audio/video cables; electrical extension cords; Power cords; battery chargers; battery packs; batteries; power cables; Mobile phones; wearable video display monitors; personal digital assistants; sound projectors; audio amplifiers; microphones; televisions; global positioning system (GPS) consisting of computers, computer software, namely, downloadable software and mobile applications for social networking; downloadable software in the nature of a mobile application to enable uploading, creating, posting, editing, showing, displaying, blogging, sharing, streaming and transmitting of electronic media, video, real-time news, entertainment content, or information over the internet and other communications networks; downloadable software to enable uploading, creating, posting, editing, showing, displaying, blogging, sharing, streaming, and transmitting of electronic media, video, real-time news, entertainment content, or information over the internet and other communications networks, transmitters, receivers, and network interface devices; digital music players; digital video players; Cameras; video cameras; camera tripods; Downloadable electronic books, magazines, periodicals, newsletters, newspapers, and journals; downloadable video recordings featuring educational and entertainment content; downloadable audio recordings featuring educational and entertainment content; Magnetically encoded gift cards; decorative magnets; fridge magnets; calculators; Sunglasses; eyeglass lanyards; cases for sunglasses.

Arranging, hosting, and conducting educational conferences and business conferences; Organizing and conducting exhibitions, events, workshops, seminars, panel discussions, and tradeshows; organizing and providing training, courses, tutoring and mentoring; conducting online, computer-based, and computer-assisted instruction; Providing online journals, namely, blogs and video blogs featuring user-defined content in the field of social networking; providing online journals, namely, blogs and video blogs featuring personal information and opinions in the field of general interest; providing a website featuring user-generated blogs; providing online journals, namely, video blogs featuring text, video and audio; Providing a real-time information network featuring the latest stories, ideas, opinions, news, commentary and information of personal interest via the internet and other communications networks; Providing information, news, articles, newsletters, blogs, video blogs, and commentary in the fields of general interest, entertainment, popular culture, celebrities, sports, fashion, education, recreation, training, blogging, current events, radio, movies, television, music, books, art, theatre, dance, live artistic performances, concerts, comedy, awards shows, fashion shows, festivals, games, contests, tournaments, museums, exhibitions, science, technology, software development, business, finance, jobs, social, professional and business networking, advertising and marketing, via the Internet and other communications networks; providing information relating to advertising, marketing, software development, and web and mobile application analytics; Providing electronic and online searchable databases featuring general news, information and commentary in the fields of general interest, entertainment, popular culture, sports, fashion, recreation, current events, radio, movies, television, music, books, art, theatre, dance, live artistic performances, concerts, comedy, awards shows, fashion shows, festivals, games, contests, tournaments, museums, exhibitions, science, technology, software development, business, finance, jobs, education, social, professional and business networking, advertising and marketing, via the Internet and other communications networks; providing an online searchable database of topics and people in the fields of entertainment, sports, education, celebrity, culture, and current event news; providing an electronic and online searchable database of users; Providing online reviews, ratings and recommendations of music, movies, television shows, games, toys, sporting goods, electronics, and other household and consumer goods, product reviews and purchase information on the internet; Providing an online searchable database featuring pre-recorded radio shows, comedy shows, awards shows, theatre, live artistic performances, contests, tournaments, festivals, cultural events, concerts, fashion shows and sports via the internet and communications networks; providing an online searchable database featuring online non-downloadable digital games, movies, television shows, music, books, magazines, news and information; providing a website featuring non-downloadable videos, audio, and text via the Internet; entertainment services for sharing downloadable and non-downloadable videos, audio recordings and images; providing online videos; providing a website featuring recommendations to blogs of users in the fields of entertainment, sports, education, celebrity, culture and news; Production of podcasts and webcasts featuring news and commentary in the fields of general interest, entertainment, popular culture, sports, fashion, recreation, current events, radio, movies, television, music, books, art, theatre, dance, live artistic performances, concerts, comedy, awards shows, fashion shows, festivals, games, contests, tournaments, museums, exhibitions, science, technology, software development, business, finance, jobs, education, social, professional and business networking, advertising and marketing; Production of movies, radio and television programs; distribution of radio programs, televisions programs, music, movies and films; Providing online non-downloadable white papers, articles, presentations, books, journals, leaflets, manuals and magazines in the fields of general interest, entertainment, popular culture, sports, fashion, recreation, current events, radio, movies, television, music, books, arts, theatre, dance, live artistic performances, concerts, comedy, awards shows, fashion shows, festivals, games, contests, tournaments, museums, exhibitions, science, technology, software development, business, finance, jobs, education, social, professional and business networking, advertising and marketing; Publishing of electronic publications; online publication of electronic books, journals, newsletters, magazines, and periodicals; providing online non-downloadable comic books and graphic novels; Providing online computer games and video games; providing information relating to online computer games and computer enhancements for games; Rental of movies, films, sound recordings, video games, multimedia presentations, electronic books, electronic magazines, and electronic journals; Event planning; organizing and conducting of live musical concerts, sports events, fashion shows, cultural events, and awards shows; organizing and conducting of events for charitable purposes; Organizing competitions in the fields of software development and mobile applications for entertainment and educational purposes; organizing online competitions in the fields of software development and mobile applications for entertainment and educational purposes; providing information in the field of arranging, organizing and conducting contests and games.

Design and development of computer hardware, computer software and mobile applications; computer programming; creating and maintaining websites for others; web design services; web hosting services; Creating an online community for users to engage in social networking; creating virtual communities for registered users to participate in discussions, obtain feedback, form virtual communities, engage in social networking, and to share and stream messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content; Providing non-downloadable software and online software applications for facilitation of communication, data transmission, and accessing, sending, managing, and receiving information and content on a global computer network; Providing non-downloadable software and online software applications for social networking; Providing non-downloadable software and online software applications for the creation and publication of blogs; Providing non-downloadable software and online software applications for creating, managing, and interacting with an online community; Providing non-downloadable software and online software applications for creating, sharing, disseminating and posting photos, videos, personal and general information for the purposes of social, personal and professional networking; Providing non-downloadable software and online software applications for sending electronic notifications, alerts and reminders; providing temporary non-downloadable software for electronic mail and messaging; providing temporary non-downloadable software for instant messaging; Providing non-downloadable software and online software applications for real-time delivery of messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content; Providing non-downloadable software and online software applications for creating, editing, uploading, downloading, accessing, viewing, browsing, posting, displaying, tagging, blogging, streaming, linking, annotating, indicating sentiment about, commenting on, embedding, transmitting, organizing, managing, and sharing messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content, via global computer networks, the Internet and other communications networks; providing temporary non-downloadable software for accessing, browsing, viewing, uploading, sending, receiving, sharing, and communicating information in the fields of general interest, social networking, news, current events and blogging via secure networks, private networks, global computer networks, and the Internet; providing temporary non-downloadable software for interacting with a feed of messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content; Providing non-downloadable software and online software applications for creating, editing, accessing, viewing, browsing, posting, displaying, indicating sentiment about, commenting on, embedding, transmitting, organizing, managing, and sharing user-generated opinion polls; Providing non-downloadable software and online software applications for organizing events; Providing non-downloadable software and online software applications for taking photographs and for recording audio, video and audio-visual content; Providing non-downloadable software and online software applications for recording and streaming live audio, live video, live audio-visual content, live sports events, live fashion shows, live concerts, live events, and live news; Providing non-downloadable software and online software applications to enable the streaming of user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content; Providing non-downloadable software and online software applications for modifying photographs, graphics, animations, GIFs, user uploaded video clips, user uploaded audio clips, live video, and other user-generated content with photographic filters and augmented reality effects, namely, graphics, animations, text, drawings, geotags, metadata tags, and hyperlinks; Providing non-downloadable software and online software applications for modifying, editing and enabling transmission of messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content; Providing non-downloadable software and online software applications for tagging messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content, with data, namely, date, location, people and subject matter; Providing non-downloadable software and online software applications for displaying and sharing a user's location; Providing non-downloadable software and online software applications for finding, locating, and interacting with other users and places; Providing non-downloadable software and online software applications for software for geo-location based advertising and product and service promotions; Providing non-downloadable software and online software applications for the collection, editing, organizing, modifying, bookmarking, transmission, storage and sharing of information, namely, messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, user-generated content, friend lists, user preferences, user profiles, personal data of users, and information via global computer networks, the Internet and other communications networks; Providing non-downloadable software and online software applications for charitable fundraising and collection and distribution of donations for charitable purposes; providing temporary use of online non-downloadable software that generates customized recommendations of messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content based on user preferences; Application service provider (ASP) featuring software for facilitation of communication, data transmission, and accessing, sending, managing, and receiving information and content on a global computer network; application service provider (ASP) featuring software for social networking; application service provider (ASP) featuring software for the creation and publication of blogs; application service provider (ASP) featuring software for creating, managing, and interacting with an online community; application service provider (ASP) featuring software for creating, sharing, disseminating and posting photos, videos, personal and general information for the purposes of social, personal and professional networking; application service provider (ASP) featuring software for sending electronic notifications, alerts and reminders; providing temporary non-downloadable software for electronic mail and messaging; providing temporary non-downloadable software for instant messaging; application service provider (ASP) featuring software for real-time delivery of messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content; application service provider (ASP) featuring software for creating, editing, uploading, downloading, accessing, viewing, browsing, posting, displaying, tagging, blogging, streaming, linking, annotating, indicating sentiment about, commenting on, embedding, transmitting, organizing, managing, and sharing messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content, via global computer networks, the Internet and other communications networks; providing temporary non-downloadable software for accessing, browsing, viewing, uploading, sending, receiving, sharing, and communicating information in the fields of general interest, social networking, news, current events and blogging via secure networks, private networks, global computer networks, and the Internet; application service provider (ASP) featuring software for interacting with a feed of messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content; application service provider (ASP) featuring software for creating, editing, accessing, viewing, browsing, posting, displaying, indicating sentiment about, commenting on, embedding, transmitting, organizing, managing, and sharing user-generated opinion polls; application service provider (ASP) featuring software for organizing events; application service provider (ASP) featuring software for taking photographs and for recording audio, video and audio-visual content; application service provider (ASP) featuring software for recording and streaming live audio, live video, live audio-visual content, live sports events, live fashion shows, live concerts, live events, and live news; application service provider (ASP) featuring software to enable the streaming of user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content; application service provider (ASP) featuring software for modifying photographs, graphics, animations, GIFs, user uploaded video clips, user uploaded audio clips, live video, and other user-generated content with photographic filters and augmented reality effects, namely, graphics, animations, text, drawings, geotags, metadata tags, and hyperlinks; application service provider (ASP) featuring software for modifying, editing and enabling transmission of messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content; application service provider (ASP) featuring software for tagging messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content, with data, namely, date, location, people and subject matter; application service provider (ASP) featuring software for displaying and sharing a user's location; application service provider (ASP) featuring software for finding, locating, and interacting with other users and places; application service provider (ASP) featuring software for software for geo-location based advertising and product and service promotions; application service provider (ASP) featuring software for the collection, editing, organizing, modifying, bookmarking, transmission, storage and sharing of information, namely, messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, user-generated content, friend lists, user preferences, user profiles, personal data of users, and information via global computer networks, the Internet and other communications networks; application service provider (ASP) featuring software for charitable fundraising and collection and distribution of donations for charitable purposes; application service provider (ASP) featuring software that generate customized recommendations of messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content based on user preferences; Software as a service (SAAS) services, namely, hosting software for use by others for use in communications between people and organizations, using wireless and wired networks, through computers and mobile devices; Software as a service (SaaS) services featuring software that gives users the ability to upload, exchange and share photos and videos; Providing online non-downloadable software development tools; Application service provider services, namely, hosting computer software applications for others; application service provider featuring application programming interface (API) software; application service provider featuring application programming interface (API) software for the integration of text, audio, and video content into websites, applications and third-party software; application service provider featuring application programming interface (API) software for use in building software applications; application service provider featuring application programming interface (API) software for enabling the sharing of computer programming code with other computer software; application service provider featuring application programming interface (API) software for third-party software; application service provider featuring application programming interface (API) software for data retrieval, upload, download, access and management; application service provider, namely, providing, hosting, managing, developing and maintaining applications, software, and databases in the fields of e-commerce, online payments, order queuing, data storage, shared computing capacity scaling, messaging services, and calculation of website ranking based on user traffic; Providing non-downloadable software and online software applications for managing computer applications of others; providing temporary use of non-downloadable computer software and online facilities to enable users to access and download computer software; providing temporary use of online non-downloadable computer software that generates customized recommendations of software applications and mobile applications based on user preferences; Providing an online platform for logging, analyzing, and reporting operational statistics of third-party computer software applications and mobile applications; Providing non-downloadable software and online software applications for use in advertising third-party goods and services; providing non-downloadable software and online software applications to facilitate online advertising and business promotion by connecting social network users with businesses for the purpose of matching consumers with providers of goods and services; providing non-downloadable software and online software applications for business consulting, namely, providing business strategy, insight, and marketing guidance to others; providing non-downloadable software and online software applications for connecting social network users with businesses; providing non-downloadable software and online software applications for assimilating data for use in advertising; providing non-downloadable software and online software applications for optimization and management of online and mobile marketing of third parties; providing non-downloadable software and online software applications for creating, managing, measuring, and disseminating advertising of others; providing non-downloadable software and online software applications to enable uploading, creating, posting, showing, displaying, blogging, accessing, transmitting, organizing, managing, and sharing messages, photographs, graphics, animations, GIFs, links, text, online blog journals, video, audio, live video, and other user-generated content in the fields of advertising, marketing, software development, and web and mobile application analytics via the global computer networks, Internet and other communications networks; providing non-downloadable software and online software applications for real-time delivery of messages, photographs, graphics, animations, GIFs, links, text, online blog journals, video, audio, live video, and other user-generated content in the fields of advertising, marketing, software development, and web and mobile application analytics; providing non-downloadable software and online software applications to create, manage, distribute, present and display advertisements and advertising campaigns of others via the internet; Providing non-downloadable software and online software applications for monitoring website and mobile application activity and managing, monitoring, and optimizing the performance and effectiveness of websites, mobile applications and online marketing campaigns; providing non-downloadable software and online software applications for the collection, editing, organizing, modifying, bookmarking, transmission, storage and sharing of data and information in the fields of advertising, marketing, software development, and web and mobile application analytics; providing non-downloadable software and online software applications for tracking users and advertising of others to provide strategy, insight, marketing advice, and to predict consumer behavior; providing non-downloadable software and online software applications to create, manage, distribute, present and display advertisements and advertising campaigns of others via the internet and to collect, create, store, manage, monitor, analyze and report data, namely, advertising data, user statistics, advertising statistics, inventory data, payment data, e-commerce data, ad placement data, software performance statistics, and mobile application performance statistics, in the field of marketing, promotion, sales, services and customer information; providing non-downloadable software and online software applications for real-time delivery of advertising data, user statistics, advertising statistics, inventory data, payment data, e-commerce data, ad placement data, software performance statistics, and mobile application performance statistics; Providing non-downloadable software and online software applications for sales, marketing and business promotion purposes; Providing non-downloadable software and online software applications for the creation, management, and monetization of advertising and marketing campaigns, related to websites and mobile applications; Application service provider (ASP) featuring software for use in advertising third-party goods and services; application service provider (ASP) featuring software to facilitate online advertising and business promotion by connecting social network users with businesses for the purpose of matching consumers with providers of goods and services; application service provider (ASP) featuring software for business consulting, namely, providing business strategy, insight, and marketing guidance to others; application service provider (ASP) featuring software for connecting social network users with businesses; application service provider (ASP) featuring software for assimilating data for use in advertising; application service provider (ASP) featuring software for optimization and management of online and mobile marketing of third parties; application service provider (ASP) featuring software for creating, managing, measuring, and disseminating advertising of others; application service provider (ASP) featuring software to enable uploading, creating, posting, showing, displaying, blogging, accessing, transmitting, organizing, managing, and sharing messages, photographs, graphics, animations, GIFs, links, text, online blog journals, video, audio, live video, and other user-generated content in the fields of advertising, marketing, software development, and web and mobile application analytics via the global computer networks, Internet and other communications networks; application service provider (ASP) featuring software for real-time delivery of messages, photographs, graphics, animations, GIFs, links, text, online blog journals, video, audio, live video, and other user-generated content in the fields of advertising, marketing, software development, and web and mobile application analytics; application service provider (ASP) featuring software to create, manage, distribute, present and display advertisements and advertising campaigns of others via the internet; application service provider (ASP) featuring software for monitoring website and mobile application activity and managing, monitoring, and optimizing the performance and effectiveness of websites, mobile applications and online marketing campaigns; application service provider (ASP) featuring software for the collection, editing, organizing, modifying, bookmarking, transmission, storage and sharing of data and information in the fields of advertising, marketing, software development, and web and mobile application analytics; application service provider (ASP) featuring software for tracking users and advertising of others to provide strategy, insight, marketing advice, and to predict consumer behavior; application service provider (ASP) featuring software to create, manage, distribute, present and display advertisements and advertising campaigns of others via the internet and to collect, create, store, manage, monitor, analyze and report data, namely, advertising data, user statistics, advertising statistics, inventory data, payment data, e-commerce data, ad placement data, software performance statistics, and mobile application performance statistics, in the field of marketing, promotion, sales, services and customer information; application service provider (ASP) featuring software for real-time delivery of advertising data, user statistics, advertising statistics, inventory data, payment data, e-commerce data, ad placement data, software performance statistics, and mobile application performance statistics; application service provider (ASP) featuring software for sales, marketing and business promotion purposes; application service provider (ASP) featuring software for the creation, management, and monetization of advertising and marketing campaigns, related to websites and mobile applications; Software as a service (SAAS) services featuring software for use in decision, support, analytics and optimization of mobile advertising and digital media and for use in facilitating the placement of targeted mobile advertisements and content; software as a service (SAAS), featuring software for use in creating, serving, managing, targeting, monitoring, analyzing, and selling advertising and implementing advertising campaigns; software as a service (SAAS) services featuring software for use of web analytics and website diagnostics, mobile analytics and mobile application diagnostics; software as a service (SAAS) featuring software for use as a monetization platform for Internet advertising for others; Providing non-downloadable software and online software applications for use by consumers to facilitate electronic payments and commercial transactions; Providing non-downloadable software and online software applications to allow users to perform electronic business transactions via mobile networks, the Internet and global computer networks; Providing non-downloadable software and online software applications for processing electronic payments; Providing non-downloadable software and online software applications for collecting, analyzing, storing and transmitting data and information in the field of electronic payment transactions; Providing non-downloadable software and online software applications for use in providing retail and ordering services for a wide variety of consumer goods and services of others; Providing non-downloadable software and online software applications for enabling merchants to provide information about and consumers to obtain discounts, rebates, rewards, coupons, credits, and special offers for goods and services; Providing non-downloadable software and online software applications for running, administering, participating in, and monitoring customer loyalty programs; Application service provider (ASP) featuring software for use by consumers to facilitate electronic payments and commercial transactions; Application service provider (ASP) featuring software to allow users to perform electronic business transactions via mobile networks, the Internet and global computer networks; Application service provider (ASP) featuring software for processing electronic payments; Application service provider (ASP) featuring software for collecting, analyzing, storing and transmitting data and information in the field of electronic payment transactions; Application service provider (ASP) featuring software for use in providing retail and ordering services for a wide variety of consumer goods and services of others; Application service provider (ASP) featuring software for enabling merchants to provide information about and consumers to obtain discounts, rebates, rewards, coupons, credits, and special offers for goods and services; Application service provider (ASP) featuring software for running, administering, participating in, and monitoring customer loyalty programs; Providing non-downloadable software and online software applications for database management; Providing non-downloadable software and online software applications for accessing, browsing and searching online databases; Providing non-downloadable software and online software applications for data synchronization; Providing non-downloadable software and online software applications for information and data integration, analysis, and management; Providing non-downloadable software and online software applications for character recognition; Providing non-downloadable software and online software applications for voice recognition; providing non-downloadable software and online software applications for use in facilitating voice over the internet protocol (VOIP) calls, phone calls, video calls, text messages, electronic messages, instant messages and online social networking services; Application service provider (ASP) featuring software for database management; Application service provider (ASP) featuring software for accessing, browsing and searching online databases; Application service provider (ASP) featuring software for data synchronization; Application service provider (ASP) featuring software for information and data integration, analysis, and management; Application service provider (ASP) featuring software for character recognition; Application service provider (ASP) featuring software for voice recognition; providing non-downloadable software and online software applications for use in facilitating voice over the internet protocol (VOIP) calls, phone calls, video calls, text messages, electronic messages, instant message sand online social networking services; Constructing an internet platform for e-commerce; hosting an interactive website featuring a computerized online search and ordering service featuring the retail distribution of music, books, movies, television programs, games, toys, sporting goods, electronics, multimedia presentations, videos and DVDs, and other household and consumer goods of others; providing an online database in the field of transaction processing to upload transactional data, provide statistical analysis, and produce notifications and reports; Providing an interactive website, namely, an online platform to facilitate communication between users; providing a platform that gives users the ability to upload, post, display, exchange and share messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content in the fields of general interest, entertainment, popular culture, sports, fashion, recreation, current events, radio, movies, television, music, books, art, theatre, dance, live artistic performances, concerts, comedy, awards shows, fashion shows, festivals, games, contests, tournaments, museums, exhibitions, science, technology, software development, religion, families and parenting, food and cooking, business, finance, jobs, education, social, professional and business networking, advertising and marketing; providing a website featuring non-downloadable software that enables users to engage in social networking; Providing a website featuring non-downloadable software; providing a website featuring non-downloadable software to enable uploading, creating, recording, posting, editing, showing, displaying, blogging, streaming, sharing and transmitting of messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content; providing a website that enables users to transmit, cache, receive, download, stream, broadcast, display, format, transfer and share messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, data, files, documents and other user-generated content; Providing a web hosting platform featuring providing non-downloadable software and online software applications allowing users to post, display, stream, and share messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content; Hosting digital content and providing online facilities for managing and sharing messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content; hosting an interactive database for transmission of messages among computer users and subscribers in the field of music, books, movies, motion pictures, television programs, games, toys, sporting goods, electronics, multimedia presentations, videos and DVDs, and other household and consumer goods, product reviews and purchase information on the internet; Providing an online advertising monetization platform; providing an online platform for information and data integration, analysis, and management in the fields of advertising, marketing, software development, and web and mobile application analytics; Hosting a website on the Internet for the purpose of social networking; hosting a website featuring messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content; hosting an interactive website and online non-downloadable software for uploading, downloading, posting, showing, displaying, tagging, sharing and messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content; hosting an interactive website and online non-downloadable software that enable users to post, search, watch, share, critique, rate, and comment on messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content via a global computer network and other computer and communications networks; hosting a website that gives users the ability to review various print, photographic, graphic image, and audio and video content and utilize a custom template to provide input, likes, dislikes, edits, changes, modifications, opinions, suggestions, and comments and engage in social, business and community networking; hosting an interactive website and online non-downloadable software for real-time delivery of messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content; Providing an interactive website featuring information in the fields of advertising, marketing, software development, and web and mobile application analytics; providing a website featuring logs, analytics, and crash reports of third-party computer software and mobile applications. Providing internet search engines; providing search engine platforms to allow users to request and receive messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content from searchable indexes and databases; Providing database servers of variable capacity to others; hosting, scaling and maintaining online databases for others; cloud computing providing software for database management; mapping services; Consultancy in the field of software and mobile application design; computer, computer network and internet security consultancy; consulting services in the field of web and mobile analytics; data analytics services in the field of computer software operation and performance; technical support services, namely, troubleshooting of computer software and mobile application problems; data warehousing; web-based support and diagnostic services for computer software and mobile applications; maintenance and updating of computer software and mobile applications; monitoring of computerized data, computer systems and networks for security purposes.

Advertising the goods and services of others; online advertising of the goods and services of others; promoting the goods and services of others via computer and communication networks; advertising services for others, namely, matching buyers and sellers of advertising; promoting the goods and services of others through targeted advertising, marketing and soliciting; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media; providing an online database of information about social media users that wish to collaborate with advertisers for business, commercial, advertising or marketing purposes; providing a website for connecting brands and advertisers with social media users; Advertising agency services; media planning and media buying services for others; developing promotional campaigns for others; design of advertising material for others; advertising text publication services for others; distribution and dissemination of electronic advertising for others; advertising and marketing services for others, namely, hosting and display of advertisements and promotions of others; delivery of advertisements and promotional messages to users and providing non-downloadable software for use in managing promotional and advertising campaigns; advertising services for targeting and optimization online advertising; advertising analysis and optimization services, namely, providing recommendations on partner selection, pricing, and inventory management; Advertising services for promoting public awareness of charitable fundraising services, volunteer opportunities, community service activities, and humanitarian activities; Providing information on discounts, rebates, rewards, coupons, credits, and special offers for goods and services of others; arranging and conducting special events for others for advertising and promotional purposes; Advertising services for others, namely, monitoring advertising performance; advertising and marketing services for others, namely, providing marketing and advertising support and analysis; advertising services for tracking and optimizing advertising performance; advertising services for analyzing and reporting advertising data; collection, reporting, analysis and integration of data related to the way users engage and interact with websites, mobile applications and marketing campaigns; market research services; collection and provision of market research information; analysis of market research data and statistics; development of marketing strategies, concepts and tactics, namely, audience targeting and development, brand awareness, online community building and digital word of mouth communications; Advertising consultancy; marketing consultancy; social media strategy consulting; consulting in the field of online advertising, web and mobile analytics; business monitoring and consulting services, namely, providing strategy, insight, and marketing guidance, predicting consumer behavior and motivations, and predicting market trends; business data analysis, namely, gathering, analyzing, and reporting digital data and statistical data and information; Providing an online and mobile advertising exchange for advertisers to purchase advertising space; providing online exchanges and online auctions for buying and selling digital advertising; advertisement auction management services provided to others over a website accessed through a global computer network; Computerised database management; business networking; online service for connecting social network users with businesses; providing business information in the field of social media; employment recruiting services; business management; business management services for others, namely, reviewing, analyzing and managing advertising, sales and e-commerce activities; business administration services; preparing business reports electronically relating to customer behavior, engagement and profitability; customer relationship management; business consulting services in the fields of advertising, marketing, software development, and web and mobile application analytics; Operating online marketplaces for sellers of goods and services; operating online marketplaces featuring mobile and online advertisements; facilitating the exchange and sale of services and products of third parties via the Internet and other communications networks; managing, tracking, analyzing, reporting, measuring and optimizing electronic payment transaction data for others; Retail and online retail services relating to household and consumer goods for others; Talent recruiting services in the field of social media advertising; talent agency services for social media users; talent agency services for social media influencers.

Providing online and telecommunication facilities, namely, wireless networks for real-time interaction between and among users of computers, laptops, mobile phones, smart phones, tablet computers, wearable technology and personal digital assistants; providing access to global communications networks featuring websites, computer databases and the internet; providing access to online directories, databases, and online reference materials; providing a software platform for communications among computers, laptops, mobile phones, smart phones, tablet computers, wearable technology and personal digital assistants; Enabling individuals to send, receive, and forward messages via email, instant messaging and website on the Internet; electronic mail services; instant messaging services; web messaging services; text messaging services; webcasting services; podcasting services; electronic message forwarding; video on demand transmissions; audio on demand transmissions; Transmission of messages, audio, video, text and data between network users via the Internet and other communications networks; transmission of messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content via the Internet, peer-to-peer networks, and other communications networks; transmission of messages in the fields of advertising, marketing, software development, and web and mobile application analytics via the internet and other communications networks; transmission of data, namely, advertising data, user statistics, advertising statistics, inventory data, payment data, e-commerce data, ad placement data, software performance statistics, mobile application performance statistics, and audio, video, binary, still images, graphics and multimedia files in the fields of advertising, marketing, software development, and web and mobile application analytics, via the internet and other communications networks; Providing online network services that enable users to transmit, stream and share messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content via a global computer network, the Internet, and other computer and communications networks; Broadcasting services via a global computer network, the Internet and other communications networks, namely, uploading, downloading, posting, showing, displaying, tagging, sharing and electronically transmitting messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content; Communication services for transmitting, caching, accessing, receiving, downloading, streaming, broadcasting, sharing, displaying, formatting, mirroring and transferring messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content via global computer networks, the Internet, and other communications networks; Facilitating access to third party websites and third party electronic content via a universal login; providing online communications links which transfer mobile device and internet users to other local and global web pages; Voice over the internet protocol (VOIP) services; internet telephony services; mobile telephony services; teleconferencing and videoconferencing services; Providing access to online chat rooms; providing online chat rooms for social networking; providing online forums and electronic bulletin boards for transmission of messages among computer users; providing online community forums for users to share information, photos, audio and video content about themselves, their likes and dislikes and daily activities, to get feedback from their peers, to form virtual communities, and to engage in social networking; providing access to online journals, namely, blogs featuring user-defined content; providing an online community forum for users to share and stream information, audio, video, real-time news, entertainment content, or information, to form virtual communities, and to engage in social networking; Providing online chat rooms, online forums, and electronic bulletin boards for transmission of messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content via the Internet, peer-to-peer networks, and other communications networks among users in the fields of general interest, advertising, marketing, software development, and web and mobile application analytics; providing online community forums for users to post, search, watch, share, critique, rate, and comment on messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content; Providing a website on the internet for social networking; providing access to a video sharing portal; providing access to digital music websites on the Internet; providing a website that enables users to transmit, cache, receive, download, stream, broadcast, display, format, transfer and share messages, video messages, voice messages, location information, photographs, graphics, animations, GIFs, links, text, online blog journals, user uploaded video clips, user uploaded audio clips, movies, films, television shows, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, books, magazines, electronic journals, documents, files, data and other user-generated content; providing access to computer databases in the fields of social networking, social introduction and dating; providing access to current event websites and blogs; Streaming and live streaming of visual, audiovisual and interactive audiovisual content via the Internet and other communications networks; providing streaming of movies, films, television shows, animations, live video, live sports events, live fashion shows, live concerts, live events, real-time news, music, music videos, and other user-generated content via a website.

Online social networking services; Providing a website on the internet for the purpose of social networking; providing a social networking platform on the internet and other communication networks for entertainment purposes; providing online computer databases and online searchable databases in the field of social networking; social networking services, namely providing an interactive computer database featuring automatically updating address book, personal planner, date reminder, travel planner, and alumni and professional group links, via global computer networks; hosting an online website community for registered users to share information, photos, audio and video content about themselves, their likes and dislikes and daily activities, to get feedback from their peers, to form virtual communities, and to engage in social networking; Social networking services, namely providing opportunities for exchange of information and conversation by means of product reviews; social networking services that link advertisers with social media creators, influencers, celebrities and bloggers; social networking services in the field of advertising, marketing and social media; Providing user authentication services in e-commerce transactions; providing user authentication and identity services; identity verification services, namely, providing authentication of company and personal identification information; computer security services, namely, verifying and authenticating the identification information and credentials of users of websites and software applications for security purposes; Internet dating services; online social introduction services; providing online computer databases and online searchable databases in the field of dating and social introduction; Providing advice and information in the field of secure electronic communication; providing information and advice in the field of communicating securely and safely online via a social media network and mobile applications; Licensing of computer software; licensing of intellectual property.

Life saving instruments, equipment and apparatus; protective gloves, helmets, hats, masks and goggles; specialized protective clothing and footwear; safety harnesses and restraints; fire extinguishing apparatus

Clothing, overalls, footwear, headgear, accessories therefor

Paper, cardboard and goods made from these materials, not included in other classes; printed matter; plastic materials for packaging; tissues; absorbent paper tissue products; face tissues of paper; facial tissue made principally of paper; kitchen rolls of absorbent tissue; kitchen tissues; paper tissues; paper tissues for cleaning (other than those impregnated with cleaning preparations); toilet tissue; wipes made of tissue (other than impregnated or for medical use).