Advertising; provision of advertising space, time and media; conceptualisation, preparation and realisation of media and advertising plans and concepts; brand creation, positioning, evaluation and consultancy; marketing, including marketing research; market research; consumer research; business research; business management; business strategy; business administration; office functions.;

Education; providing of training; publication services; audio and visual production; organising and staging of products and events; entertainment; sporting and cultural activities.;

Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; website design, creation, development and maintenance; brand design; computer aided design.;

Audio and video recordings, pre-recorded computer programs and computer programs downloadable from a global computer network, all used for preparing for and practicing standardized tests of literacy, basic academic skills, academic achievement and aptitude, language proficiency and for use in researching graduate school programs and preparing for graduate school admissions examinations and educational and professional testing and assessment of skills, abilities, learning and achievement; downloadable electronic publications in the nature of informational booklets, books, pamphlets, newsletters, brochures and score reports in the field of test preparation, test information, test scoring for teacher licensure and teacher certification, education, educational research and standardized testing; interactive computer software to assist in curriculum development, curriculum management and the development of instructional programs for teachers, schools, school districts and educational service regions; database management software for the management of K-12 academic assessment tools, for test scoring, test score reporting, and evaluation of instructional programs, all designed to meet established state educational standards; interactive multimedia software programs for mobile platforms for English language learning; downloadable publications, including, tests, books, booklets, study guides, manuals and score reports in the field of workplace productivity, work skills and occupational proficiencies: downloadable e-books for use in preparation for admissions examinations, instructional assessment and training, professional and educational assessments, and in researching educational programs and services; downloadable software in the nature of a mobile application featuring content for testing language proficiency, for preparing for and practicing tests of language proficiency and for vocabulary enrichment; downloadable computer based tests for scoring, measuring, evaluating and storing information related to an individual's productivity levels, non-cognitive skills and proficiencies for job placement, job adaptation and identifying job candidates; downloadable computer software for scoring, measuring, evaluating and storing information related to workplace productivity, work skills and occupational proficiency measurements to assist with job placement; downloadable computer software for use in preparation for workplace productivity, work skills and occupational proficiency testing and assessments; computer search engine software; downloadable computer software featuring content for testing and preparing for testing in the fields of language arts, reading, writing, mathematics, science and social studies for purposes of evaluating high school-level proficiency and higher education and workplace readiness; downloadable software in the nature of a mobile application featuring content for testing and preparing for testing in the fields of language arts, reading, writing, mathematics, science and social studies for purposes of evaluating high school-level proficiency and higher education and workplace readiness; downloadable electronic publications, including, certificates, score reports and performance assessments in the fields of language arts, reading, writing, mathematics, science and social studies for purposes of evaluating high school-level proficiency and higher education and workplace readiness; downloadable software in the nature of a mobile application for use in preparation for educational, occupational proficiency, workplace productivity and work skills testing and assessments and in researching educational programs and services and job skills and careers; downloadable software in the nature of a mobile application for use in preparation for testing and assessments related to an individual's productivity levels, non-cognitive skills and proficiencies for job placement, job adaptation and identifying job candidates.

Paper goods and printed matter, including, printed test forms and test booklets, booklets, books, newsletters, printed certificates, manuals, guides, pamphlets, posters, rosters, printed reports, vouchers, summaries and papers pertaining to test preparation, educational and professional testing and assessment of skills, abilities, learning and achievement; printed publications, including, books and booklets used for preparing for and practicing standardized tests of literacy, basic academic skills, academic achievement, aptitude, language proficiency and for use in researching graduate school programs and preparing for graduate school admissions examinations; printed publications, including, books, booklets, study guides, and instructional manuals in the field of test preparation, test administration and test scoring for a series of examinations for teacher licensure and teacher certification; printed tests in the field of teacher licensure and teacher certification; printed publications, including, books, booklets, study guides, manuals and score reports in the field of productivity, non-cognitive skills and proficiency assessments; printed tests for measuring and evaluating an individual's productivity levels, non-cognitive skills and proficiencies related to job placement, job adaptation and identifying job candidates; educational printed materials, including, books, manuals, workbooks, study guides, instructor guides, tests, test answer sheets and score reports for use in teaching, learning and the testing of language arts, reading, writing, mathematics, science and social studies for purposes of evaluating high school-level proficiency and higher education and workplace readiness.

Creating, administering, scoring and reporting a paper-based, computer-based and internet-based language proficiency test; creating, administering and scoring tests of academic skills, abilities and learning; administering educational tests to measure information and communication technology proficiency; preparing, administering, scoring and reporting a series of graduate school admissions examinations; test development, test administration and test scoring services for a series of examinations for teacher licensure and teacher certification; conducting seminars, webinars and workshops in the field of test preparation, teacher licensure and teacher certification; consultation in the fields of educational testing and assessment; providing educational information about testing, including, in the field of education; organizing in-person educational forums and conducting training workshops and seminars on graduate schools and graduate school admissions examinations; providing graduate school educational information by computer for students and educational institutions; conducting professional development workshops in the field of language instruction and learning and language proficiency test preparation; providing training programs, educational conferences, workshops, courses, and seminars in the fields of education reform, curriculum development and enrichment; educational consulting and training services in the field of educational practices that assist teachers and administrators in evaluating collected student performance data and designing and implementing standards-based instruction based thereon to improve academic achievement; educational services, including, curriculum and instruction design and implementation services; analysis and assessment of educational curriculum; training and educational consultation services in the field of elementary, middle and high school education; assessment and evaluation of student achievement, proficiency and skill level based on established state educational standards; development of research-based diagnostic tools, including, printed materials, to assist schools and school districts in evaluating their curriculum and instructional programs to ensure students meet established state educational standards; conducting research and studies with respect to educational testing and test theory; providing an online database featuring graduate school information and guidance for students and educational institutions; providing graduate school guidance, assessment and placement services; providing recognition and incentives by the way of awards to demonstrate excellence in the field of teaching; providing an interactive website providing educators, parents and students with educational information and counseling about standardized tests and K-12 education; providing weblinks to informational sites of others regarding educational issues; publication of booklets, leaflets and brochures regarding K-12 education and standardized testing; providing written text editing delivered via the internet; providing an online searchable database featuring educational research and validity studies in the field of educational achievement, aptitude and assessment; providing online educational assessments; educational services, including, preparing, administering, scoring and analyzing a paper-based, computer-based and internet-based standardized test in the fields of language arts, reading, writing, mathematics, science and social studies for purposes of evaluating high school-level proficiency and higher education and workplace readiness; providing test score reporting services; educational services, including, providing essay scores and writing skills evaluations to students and teachers via the internet; educational services, including, providing, administering and scoring online non-cognitive assessments for the purpose of measuring factors to predict college students' success; educational services, including, providing internships and fellowships in the field of educational research.

Providing temporary use of non-downloadable online software for an internet-based language proficiency test; providing temporary use of non-downloadable online software for the administration of a series of examinations for teacher licensure and teacher certification; development of research-based diagnostic tools, including, computer software, to assist schools and school districts in evaluating their curriculum and instructional programs to ensure students meet established state educational standards; conducting research and validity studies in the field of educational achievement, aptitude and examinations for scoring, measuring, evaluating and storing information related to an individual's assessment; providing temporary use of non-downloadable online software for the administration of examinations for scoring, measuring, evaluating and storing information related to an individual's productivity levels, non-cognitive skills and proficiencies for job placement, job adaptation and identifying job candidates; providing temporary use of non-downloadable online software for an internet-based standardized test for educational testing in the fields of language arts, reading, writing, mathematics, science and social studies for purposes of evaluating high school-level proficiency and higher education and workplace readiness; providing temporary use of non-downloadable software for administering, scoring and analyzing standardized tests for educational testing in the fields of language arts, reading, writing, mathematics, science and social studies for purposes of evaluating high school-level proficiency and higher education and workplace readiness; providing a website featuring temporary use of non-downloadable software that enables users to take practice exams to determine readiness for high school-level proficiency and higher education and workplace readiness examinations; providing temporary use of non-downloadable software that identifies job candidates who are likely to succeed in particular work environments; providing temporary use of non-downloadable technology for the administration of a series of examinations for workplace productivity, work skills and occupational proficiencies and workplace adaptation; providing a website featuring a search engine for measuring, scoring and reporting on workplace productivity, work skills and occupational proficiencies and workplace adaptation.

Recorded content; electronic databases; media content; computer software; computer operating systems.

Insurance; financial affairs; monetary affairs; real estate affairs.;

Chinese traditional medicinal herbs; probiotic preparations for medical purpose; herb extracts for medical purpose; Chinese patent medicines; feed supplements for veterinary purposes; medicated animal feed; hygienic bag for medical purposes; dietary fiber to aid digestion; dietary food supplements; tonics [medicines]; ejiao [donkey-hide gelatin] for Chinese medicinal use; pharmaceutical preparations for the treatment of immune system related diseases and disorders; ganoderma lucidum spore powder dietary supplements; medicines for human purposes; medicinal herbs; plant extracts for pharmaceutical purposes; nutritional supplements; dietetic preparations adapted for medical purposes; dietetic substances adapted for medical use; medicinal tea; disinfectants; dietary fibre.