Administration of a customer loyalty program which provides rewards in the form of discounts for streaming of data, text, games, game content, digital media, images, music, audio, video, movies and animations and shipping services; retail services, namely, administration of a discount program for enabling participants to obtain discounts on streaming of data, text, games, game content, digital media, images, music, audio, video, movies and animations and shipping services through use of a discount membership program; advertising and marketing services; promoting the goods and services of others; promotional sponsorship of games, gamers, gaming events, and e-sports competitions; providing a searchable website, portal, forum, application, and database where advertisers, marketers, and content providers can reach, engage, and interact with online users for the purposes of promotion or advertising of the goods and services of others; promoting the goods and services of others through placing advertising in conjunction with gaming and e-sports; design of advertisements and advertising material for others; administration and coordination of team leagues and competitions in the field of e-sports and video games.

Streaming of games, e-sports content, and digital media content on the internet; streaming of audio, video and audiovisual material on the internet; streaming of game-related information, audio, music, video and animation via websites; audio broadcasting; video broadcasting; electronic messaging services; electronic transmission and streaming of gaming digital media content for others; Providing on-line forums for transmission of messages among computer users for the purpose of connecting players and teams and organizing games and competitions; Providing on-line chat rooms for social networking; Providing on-line chat rooms and electronic bulletin boards for transmission of messages among users in the fields of entertainment, video gaming, video game players, e-sports, and online virtual environments; electronic data transmission.

On-line journals, namely, blogs featuring articles on video games and gaming-related activities; Providing a website featuring entertainment information; Entertainment services, namely, providing online games; entertainment services, namely, providing a website for livestreaming of gaming and e-sports content; entertainment services, namely, providing online videos featuring games and e-sports being played by others; arranging and conducting multiplayer and collaborative online games; entertainment services, namely, providing online video games and e-sports events via social networks; publishing of game software; providing temporary use of non-downloadable software for playing games and e-sports; entertainment services, namely, live performances by video game players and e-sports contestants; entertainment services, namely, providing a web site where users can access and view gaming-related information, music, videos, and animation; providing information and news relating to gaming and e-sports; blogs featuring articles on gaming, e-sports, and gaming-related activities; arranging and conducting competitions and tournaments for video game and e-sports players; entertainment services, namely, arranging, organizing and producing live gaming and e-sports events and competitions; organizing, conducting and operating video game and e-sports tournaments; organization of gaming competitions, namely, organizing electronic, computer and video game competitions; providing online news, information and commentary in the fields of e-sports, gaming, video games and video game players; entertainment services, namely, providing on-line video games via social networks; providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; providing online publications in the nature of journals, blogs and articles in the field of e- sports, video gaming, video games and video game players; arranging of contests and sweepstakes; providing an online website portal for consumers to play on-line computer games and electronic games and share game enhancements and game strategies; providing an internet website portal featuring content in the field of video games, video game players, gaming and e-sports; providing a website through which people can locate information about tournaments and competitions in the gaming and e-sports fields; entertainment services, namely, providing virtual environments in which users can interact through social, multiplayer and collaborative games and e-sports competitions for recreational purposes; Providing a web site through which people locate information about tournaments, events, and competitions in the video game and e-sports field; Gaming services in the nature of online computer game and e-sports tournaments.

Providing temporary use of non-downloadable software for streaming game videos to others; Software as a service (SaaS) services featuring software for multiplayer and collaborative gaming; Software as a service (SaaS) services featuring game software; providing temporary use of online non- downloadable software and software as a service (SaaS) featuring software for broadcasting, transmitting, receiving, accessing, viewing, uploading, downloading, sharing, integrating, displaying, formatting, organizing, storing, transferring and streaming of data, text, games, game content, digital media, images, music, audio, video, e-sports content, and animations; software as a service (SaaS) services featuring software for aggregating multiple video gameplay streams in a single interface; Software as a service (SaaS) services featuring software for accessing online virtual environments in which users can interact for recreational, leisure or entertainment purposes; Software as a service (SaaS) services featuring software for use in visualizing, manipulating, and participating in online virtual environments; providing temporary use of online non-downloadable software and software as a service (SaaS) featuring software for messaging, chat and social networking; providing temporary use of online non-downloadable software and software as a service (SaaS) featuring software for interactive streaming of live gaming and e-sports competitions; providing temporary use of online non-downloadable software and software as a service (SaaS) featuring software to enable users to designate specific content for future viewing; providing temporary use of online non-downloadable software and software as a service (SaaS) featuring software for accessing, browsing and searching online databases; providing temporary use of non-downloadable computer software for gaming purposes; providing temporary use of non- downloadable gaming and e-sports software; platform as a service (PaaS) featuring computer software platforms for gaming and e-sports; application service provider (ASP), namely, hosting computer software applications of others; hosting of third party digital content in the nature of videos, audio, music, text, data, images, software, applications, and other electronic works on the internet; hosting of digital content on the internet; providing an online community for computer users to participate in discussions, obtain feedback, form virtual communities, and engage in social networking; software as a service that allows gamers to watch games being played by others; software as a service featuring software that allows gamers to live broadcast their games, watch games being played by others or collaborate with others playing online games; computer software development.

Online social networking services; online social networking services, namely, facilitating social introductions or interactions among individuals; online social networking services in the fields of entertainment, gaming, e-sports, and application development; Providing information about online social networking services in the fields of online gaming, e-sports, online video games and online video gaming applications; online social networking services provided through an Internet website portal; providing information, news, commentary in the field of social networking; social networking services that allow users to participate in online gaming, e-sports, online games and online gaming competitions provided via a website; providing information in the field of social networks where users participate in online gaming, online video games, e-sports competitions, and online video gaming applications; providing an Internet website portal featuring social networking for entertainment purposes; providing information, news, commentary in the field of social networking.

Downloadable computer software for broadcasting, transmitting, streaming, and displaying gaming digital media content, video, video gameplay, and e-sports content; recorded computer software for broadcasting, electronic transmission, and streaming of gaming digital media content; Downloadable computer software for multiplayer and collaborative gaming and e-sports; downloadable computer software for gaming and e-sports competitions; downloadable computer software for streaming audio and video game content; downloadable computer software for messaging, chat and social networking; downloadable game software; Downloadable computer software for accessing online virtual environments in which users can interact for recreational, leisure or entertainment purposes; Downloadable computer software for use in visualizing, manipulating, and participating in online virtual environments; downloadable application software that allows advertisers, marketers, and content providers to interact with online users for the purposes of promotion or advertising the goods and services of others.

Alcoholic beverages (except beers)

Coffee, tea, cocoa and artificial coffee; rice; tapioca and sago; flour and preparations made from cereals; bread, pastry and confectionery; ices; sugar, honey, treacle; yeast, baking-powder; salt; mustard; vinegar, sauces (condiments); spices; ice.

Business networking; Online business networking services; Provision of business information relating to distributed projects, web crawling of the internet, search engine optimisation; commercial and business information management services, namely, measuring the value of links and advertisements on websites based on specified criteria; Advertising, marketing and promotional consultancy, advisory and assistance services; Distribution of advertising, marketing and promotional material; Loyalty, incentive and bonus program services; Provision of advertising space, time and media; Advertisement for others on the Internet; Advertisement via mobile phone networks; Business analysis, research and information services; Business assistance, management and administrative services; Advertising, marketing and promotional services; Market research; Analysis of company behaviour; Business research; Business research and information services; Market reports and studies; Providing business information by way of computer terminals; Providing an on-line commercial information directory on the internet; Search engine optimisation; Search engine marketing services; Search engine optimization.

Providing user access to platforms on the Internet; Telecommunication services provided via Internet platforms and portals; Telecommunication services provided via platforms and portals on the Internet and other media; Chatroom services for social networking; Forums [chat rooms] for social networking; Telecommunication services.