Organisation, operation, supervision and management of rewards and loyalty programmes and incentive programmes and schemes; operation and administration of loyalty, marketing and other sales, promotional, incentive and loyalty schemes; advertising; business management; business administration; office functions; franchising services; offering for sale and the sale of goods in the retail and wholesale trade; services ancillary and related to all the aforementioned services.

Entertainment services; sporting and cultural activities; club, gaming, betting and/or wagering services; promotion and organisation of competitions and sporting events, including horseracing events; provision of recreational facilities and sporting facilities; provision of horseracing information services; production services included in this class; publication services included in this class; including all the aforementioned services rendered on-line via the Internet and/or a computer database; services ancillary and related to all the aforementioned services.

Electronic communication; providing access to gambling and betting websites on the internet; exchange and dissemination of information via the internet, including gambling and betting information; providing online forums and websites for the purposes of gambling and betting.

Precious metals and their alloys and goods in precious metals or coated therewith; jewellery, including fashion jewellery; watches, clocks and other horogical and chronological instruments and parts thereof.

Optical apparatus and instruments; ophthalmic apparatus and instruments; parts and fittings for the aforesaid goods; spectacles; lenses; spectacle cases; pince-nez; sunglasses; glasses; reading glasses; spectacle frames; spectacle chains; spectacle holders; spectacle mountings; eye glasses; monocles; eye shades and eye wear; eyewear for protection during the playing of sports, magnifying glasses, contact lenses, contact lens cases, containers and holders; parts and fittings for all the aforesaid goods.

Advertising; business management; business administration; office functions; retail services; advertising of the goods of services of various vendors, enabling customers to conveniently view and compare the goods or services of those vendors; price comparison of the goods of services of other vendors, enabling customers to conveniently view and compare the goods or services of those vendors; bringing together of goods or services of other vendors, enabling customers to conveniently view and purchase the goods or services of those vendors; bringing together of goods or services enabling customers to conveniently view and purchase the goods or services.

Telecommunication, communication and transmission of data services, including services in the field of cellular telephony usage and usage optimisation, and in the field of related data transmission and optimisation of data transmission services; radio and cellular telecommunication services, including services enabling or participating in interactive and non-interactive radio and television broadcasting; provision of Internet access services and provision of access to web pages; messaging services, namely, sending, receiving and forwarding messages in the form of text, data, audio, graphic images or video or a combination of these formats; provision of voice over Internet Protocol services; electronic, voice and video mail services; electronic mail, message sending and receiving services; hiring, rental and leasing of telecommunication apparatus and instruments; delivery of digital music by telecommunications and providing access to digital music websites; access to telecommunications networks and Internet sites and digital or analogue or interactive television; access to and provision of chat rooms, blogging and other communication in relation to social networking and virtual discussions; access to and provision of games via a telecommunications network; access to and provision of calendar and contact list services, and enabling the downloading of other digital content; video telephony and multi-media communication services; cellular telephony call time enhancement / step-up services; provision and dissemination of information relating to all the aforesaid services.

Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; maintenance, repair and updating of computer software, computer operating system software, computer utility software; legal services; providing search engines for obtaining data via communications networks; multimedia and audio-visual software consulting services; design and production of games for mobile telecommunication devices; providing information concerning computer software via the internet and other computer and electronic communication networks; providing technical troubleshooting support for computer software and for handheld mobile digital electronic devices and other consumer electronics; providing customised display screens on mobile telephone apparatus and instruments; providing use of computer software and online facilities to enable users to access and download computer software; computer programming and data recovery services; provision of an internet platform for social networking services; design, production and hosting of various functions for mobile telephones and data networks including data storage and data access services.

Pricing packages and pricing options for communications goods and services; information and advice relating to tariffs, discounts and special offers; information and advice relating to finance, insurance, business and commerce; financial payment services; electronic payment services; automated payment services; credit card, token card, charge card and debit card authorisation, validation and insurance services; insurance and financing relating to communication equipment; guarantee services relating to communications networks; providing monetary and other rebates for use as part of a customer loyalty program and including saving methods; provision of information relating to the aforementioned services.

Telecommunications, telephonic and communications apparatus and instruments; data communication apparatus and instruments; near field communication apparatus and instruments; apparatus and instruments for the processing, transmission, storage, logging, reception and retrieval of data being in the form of encoded data, text, audio, graphic images or video or a combination of these formats; wireless handheld units and devices, namely personal digital assistants, wireless phones, mobile phones, cellular phones, smartphones, video phones, handheld, mobile and tablet computers for the synchronization, transmission, recordal, storage and manipulation of data, audio and/or voice, for the browsing, viewing and downloading of data, audio, voice, video and/or electronic information including software applications supplied from a computer database, the Internet or other electronic network, and for use in connection with wireless telecommunication payment systems; modems; blank and pre-recorded magnetic cards; cards containing microprocessors; telephone cards; telephone credit cards; encoded cards; smart cards; barcode and quick response code readers; barcode and quick response code scanners; media for storing information, data, images and sound including CD ROMs; machine readable media; satellite receiving and transmission apparatus and instruments; computer software including computer software supplied from a computer database, the Internet or other electronic network; computer programmes for managing business meetings and conferences; computer communication software for the synchronization, transmission and sharing of voice, data, calendar and content between one or more electronic handheld units and data stored on or associated with a computer; application software; computer software for purchasing applications for mobile phones, tablets and other handheld electronic devices; computer software for secure, encrypted purchases; computer software, namely operating system software, data synchronization software and data management software for telecommunications and communications apparatus and instruments; audio and video recordings; computer software for the streaming transmission of audio, video, graphics, text and data over communication networks; computer software for storage of audio, video, graphics, text and data on communications networks; computer software for secure, encrypted electronic transfer of audio, video, graphics and data over communications networks; computer software for encryption for communications; computer software to enable peer-to-peer networking and file sharing; search engine software; computer software for conducting and co-ordinating communications among computer users sharing information and audio data via electronic communications networks; software bearing data images, games, graphics, text; apparatus, instruments and media for recording, reproducing, carrying, storing, processing, manipulating, transmitting, broadcasting, retrieving and reproducing music, sound, images, text, signals, software, information, data and codes; computer software for the transmission of audio, graphics, text, and data over communications networks; electronic publications (downloadable) provided on-line from computer databases, the Internet or other electronic networks; machine readable media; digital audio, video and data (downloadable) including graphics, software applications, MP3 music files and ringtones, provided from a computer database, or the Internet or other electronic network; apparatus for downloading audio, audio visual and graphic images from a computer database, the Internet or other electronic network; battery chargers for use with telecommunications apparatus; batteries; adapters for use with telecommunications apparatus; radio telephones, mobile and fixed telephones; films, video, audio and graphic images downloadable from a computer database, the Internet or other electronic network; television apparatus and instruments; peripheral equipment for televisions and computers; computers including laptop and notebook computers; electronic personal organisers; electronic navigational and positional apparatus and instruments including global positioning systems; satellite navigational and positional apparatus and instruments; desk or car mounted units incorporating a loud speaker which permits hands-free use of a telephone handset; in-car telephone handset cradles; parts and fittings included in class 9 for all the aforementioned goods.