Psychological testing for the selection of personnel; testing (psychological) for the selection of personnel; career advisory services (other than education and training advice); career information and advisory services (other than educational and training advice); advertising; business management; business administration; office functions; retail and wholesale trade; import and export; the aforegoing also relating to psychology, assessments, education and training.;

Educational, teaching, instruction, research, training, testing, examination or assessment apparatus and instruments; electronic apparatus for teaching, training, testing, examination and assessment purposes; publications in electronic format; on-line electronic publications; downloadable electronic publications; downloadable electronic books, magazines, periodicals, newsletters, newspapers, journals, magazines, and periodicals; downloadable instructional, teaching, training and educational materials; downloadable educational examination and test materials; downloadable study guides; downloadable instructional manuals for teaching; electronic book readers; apparatus for recording, transmission or reproduction of sound, data, text or images; mobile applications; computer software applications for educational, teaching, research, training, testing, examination and assessment purposes; computer software and computer software platforms for educational, teaching, research, training, testing, examination and assessment purposes; computer software for authoring, downloading, transmitting, receiving, editing, extracting, encoding, decoding, displaying, storing and organizing text and electronic publications; educational computer games software; optical data media; magnetic data media; data storage and data memory apparatus; media bearing electronic publications for educational, teaching, research, training, testing, examination and assessment software; compact discs, DVDs and other digital recording media for teaching, training or assessment purposes; electronic databases; electronic notice boards; parts, fittings and accessories for all the aforesaid goods.

Advertising, marketing and promotional services; preparation and placement of advertisements in printed and electronic media; business information and administration services; wholesale and retail services; distributorship services; database management services; news clipping services; registration for others in interactive online courses of instruction at the undergraduate and post-graduate levels via a global computer network; providing career placement; job readiness and career information services by means of an interactive website; providing advertising and lead generation services to third parties; advisory and consultancy services in relation to all the aforesaid services.

Education, training and learning services; educational instruction services; educational and teaching services; educational qualifications; entertainment services; publication services; provision of news; library services; sporting and cultural activities; educational services provided by schools and institutes of higher education; educational services relating to the teaching of foreign languages; second language educational services; technological education services; career and vocational education and training services; educational and assessment services; educational testing; standardized testing; examinations and qualifications; providing computer-delivered educational testing and assessments; providing educational examinations and tests; teaching assessments for counteracting learning difficulties; educational achievement testing; clinical assessment of cognitive and occupational ability; assessment of educational and vocational ability for use in connection with educational and vocational instruction and placement; educational services in the nature of correspondence courses; distance learning services; computer based educational services; educational information services; educational research; educational advisory and consultancy services; development of educational materials; design of educational courses, developing training systems and learning methodologies for others; organization of educational conferences; providing on-line educational computer games; publishing services; book publishing services; electronic publication services; electronic publishing services; publication of texts, books, magazines and other printed matter; publication of educational books; publication of educational materials; publication of educational texts and instructional books; providing electronic publications; providing on-line [non-downloadable] publications; providing on-line videos, not downloadable; providing custom publishing services; educational, cognitive and vocational assessment services; educational research; reviewing and report services in relation to all the aforegoing services; information, advisory and consultancy services in relation to all the aforesaid services.

Printed publications; printed matter; published matter; instructional and teaching material (except apparatus); educational publications; books; educational books; textbooks; reference books; printed dictionaries, fiction books; non-fiction books; series of fiction and non-fiction books; printed matter for instructional purposes; printed educational, instructional, teaching and training materials; newspapers and newsletters; bookbinding material; stationery; calendars; teaching manuals; instructional manuals for teaching; printed study guides; printed examinations and answer sheets; printed research reports; parts, fittings and accessories for all the aforesaid goods.

Testing services for the certification of quality, standards, competence or expertise; testing services for the accreditation of quality, standards, competence or expertise; conformance testing services; computer aided testing services; development of testing methods; computer aided diagnostic testing services; quality control testing services; information provided on-line from a computer database or the Internet relating to the provision of testing programs, testing methods, the certification of quality, standards, competence or expertise, and the accreditation of quality, standards, competence or expertise; computer services for the storing, enhancing and distribution of data relating to the provision of testing programs, testing methods, the certification of quality, standards, competence or expertise, and the accreditation of quality, standards, competence or expertise; software as a service (SAAS) in relation to testing programs, testing methods, certification of quality, standards, competence or expertise, and the accreditation of quality, standards, competence or expertise; platform as a service (PAAS) featuring computer software platforms for use in testing programs, testing methods, certification of quality, standards, competence or expertise, and the accreditation of quality, standards, competence or expertise; providing a web hosting platform for use in testing programs, testing methods, certification of quality or standards, and the accreditation of quality, standards, competence or expertise; providing temporary use of on-line, non-downloadable software, all relating to or for use in testing, certification or accreditation services; providing temporary use of non-downloadable computer software for use in the creation and publication of testing programs, testing methods, certification standards and accreditation standards; providing an interactive website for educational, testing, certification or accreditation instructors featuring technology that provides an online learning management system for aggregating course content and tracking class assignments, lesson plans, grade books and student performance, and other course data; application service provider (ASP) services featuring software for authoring, downloading, transmitting, receiving, editing, extracting, encoding, decoding, displaying, storing and organizing text and electronic publications; application service provider (ASP) services featuring software for use in connection with an online subscription service that enables users to access educational content; providing temporary use of non-downloadable software to enable users to access educational and training content and non-downloadable software for converting, analyzing and evaluating data pertaining to testing programs, testing methods and the certification of quality, standards, competence or expertise, and the accreditation of quality, standards, competence or expertise; certification of educational and vocational skills and achievements; information, advisory and consultancy services relating to all of the aforesaid services.

Education; providing of training; entertainment; sporting and cultural activities.;

Personal and social services rendered by others to meet the needs of individuals; association services, promoting the interests of those concerned with alcoholism; provision of support services and centers for persons suffering from substance abuse; provision of support services for families of persons suffering from substance abuse; provision of substance abuse counselling services, other than medical or psychological counselling.

Promotional services namely promoting Canadian educational institutions and the pursuit of educational opportunities in Canada for foreign students and the development of linkages between Canadian and foreign educational institutions through the distribution of informational materials in-print and on-line.

The organization and promotion of educational fairs and informational and networking events for journalists, educational counselors and students concerning Canadian educational institutions and opportunities.