Joshua Julien Brouard
14 May 2024 • 6 min read
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With Amazon having found its footing in South Africa, South Africans, such as you and myself, have been considering selling using their platform.
And while you can technically sell on Amazon without applying for the Amazon Brand Registry, many brands have discovered the numerous upsides of doing so. But how do you even get started? Do you need a trade mark? How long does it take?
I'll explore these questions in detail in this article, starting with why you should consider registering on the Amazon Brand Registry.
(If you've already looked into this, skip to the next heading, where I discuss whether you need a trade mark to register on the Amazon Brand Registry.)
Did you know that Amazon is the largest online retailer in the world? Not only that, but Amazon makes hundreds of billions of dollars in revenue from its platform each year.
So, with Amazon's launch in South Africa, it's a good idea to explore some of the benefits of registering on the Amazon Brand Registry — here are the top five:
Ultimately, if you want to stand out from the competition, the Amazon Brand Registry is the way to go.
Now, the most crucial question: do you need a trade mark to register on the Amazon Brand Registry in South Africa?
Well, yes, you do, but there is good news.
While the trade mark registration process in South Africa can take six months to a year, you don't need a registered trade mark to start selling.
What?
That's right!
All you need is a pending trade mark application, and you're ready.
At Trademarkia, we can get you a pending trade mark in as quick as 2-3 days! We’ve assisted over 6000 Amazon sellers with trade mark registration.
Interested? Go to www.trademarkia.co.za and get your intellectual property registered today.
“One of the overlooked benefits of a trade mark in South Africa is that the law generally ranks registered trade marks over company names and domain names.
In other words, although the Companies and Intellectual Property Commission may allow you to register a certain company name, the owner of the trade mark in that name can have that name changed or removed. This applies, to a similar extent, to website domain names.” - Thato Mpedi Moloto, South African Trade mark Attorney.
If getting into the Amazon Brand Registry isn't sufficient motivation to register your trade mark, there are several other benefits. These advantages are as follows:
Still not sure? Learn more from one of our US trade mark attorneys, Derrick Davis:
(Similar principles apply in South Africa.)
So now that I've gone over the benefits and trade mark registration, how do you actually register for Amazon Brand Registry?
Well, as you now know, you need to have a pending trade mark application, which one of our trade mark attorneys can acquire for you in as little as 2-3 days.
To register your brand on Amazon's Brand Registry, you'll need to follow these five simple steps steps:
Want to look into the process in more depth? Watch this video from Amazon Seller University:
Ready to start selling your products on Amazon? Or are you just interested in protecting your brand from opportunists? Protect your brand online today with the help of licensed trade mark attorneys.
Brand protection is just a few clicks away — register today!
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